Jian Ni (CV) 

Academic Positions 

  • Professor of Marketing, Pamplin College of Business, Virginia Tech
  • Affiliate Professor of Economics, Department of Economics, Virginia Tech
  • Professor of Health Science, Virginia Tech
  • Faculty Affiliate, Center for Human-Computer Interaction, Virginia Tech
  • Faculty Affiliate, Center for Future Work Places and Practices, Virginia Tech

Education 

Ph.D. in Industrial Administration (Minor: Machine Learning/Statistics), Tepper School of Business, Carnegie Mellon University, 2010M.A. in Economics, Vanderbilt UniversityM.S. in Polymer Science and Engineering, Nanjing University, ChinaB.S. in Science (Special Intensive Class), Lanzhou University, China

Contact Information

Email: jiann@vt.edu 

Bio

Prof. Jian Ni received his Ph.D. in Business with minor in Machine Learning from Carnegie Mellon University. He specializes in empirical and theoretical analysis of healthcare, financial service, education, environmental and energy, technology and emerging markets. His recent research interests include data analytics, people analytics, social media, mobile platforms, pricing, (non-)monetary incentive design, and empirical industrial organization. He has taught previously at Johns Hopkins and has been a visiting faculty at University of Sydney, Stanford Graduate School of Business, Hong Kong Polytechnic University and Shanghai Advanced Institute of Finance. He was named a 2017 Marketing Science Institute Young Scholar and 2021 Marketing Science Institute Scholar. Prof. Ni's research has been funded by National Institute of Health, National Science Foundation, Center for Global Health, National Institute of Child Health and Human Development, and among others.

Honors and Awards 

2024 4-VA Collaborative Research Grant2022    Best (Student) Paper Award, Conference on Health IT and Analytics (CHITA) 2021    Marketing Science Institute (MSI) Scholar2021    Semi-Finalist for Johns Hopkins President's Frontier Award2020    Johns Hopkins Catalyst Award2020    Finalist for Best Paper Award, Conference on Health IT and Analytics (CHITA) 2020    Rustgi Family Fund in Entrepreneurship2019    Black & Decker Research Fund2019    Dean’s Award for Faculty Excellence2019    Best Paper Award at CMIC Conference2018    Dean’s Award for Faculty Excellence2018    Teaching Innovation Award2017    Marketing Science Institute (MSI) Young Scholar2017    Dean’s Award for Faculty Excellence2017    Rustgi Family Fund in Entrepreneurship2016    Dean’s Award for Faculty Excellence2015    Environment, Energy, Sustainability, and Health Institute Seed Grant 2015    Center for Global Health Faculty Research Grant 2014    Andrew and Julia Klein Family Research Award 2008    AMA-Sheth Doctoral Consortium Fellow2006    V. Seenu Srinivasan Scholarship, Carnegie Mellon University2005    William Larimer Mellon Fellowship, Carnegie Mellon University 

Professional Activities 

2022- Editorial Board, Marketing Science 2022- Associate Editor, Quarterly Journal of Economics and Management2020-2022 Guest Co-Editor, JACR special issue on healthcare and medical decision making    2021-2022 Board of Directors, Chinese Economists Society Spring 2021 Visiting Scholar, Stanford Graduate School of Business01/2020 Visiting Professor, University of Sydney, Australia                    07/2017 Visiting Scholar, Hong Kong Polytechnic University 06/2017 Visiting Scholar, Shanghai Advanced Institute of Finance 06/2015 Conference Co-Chair, 37th ISMS Marketing Science Conference, Baltimore, MD     

Service Activities 

2024- College Strategic Planning Committee2023- College Artificial Intelligence (AI) Task Force2023- College Research committee2017-2021 MBA/MS Marketing Curriculum Committee Chair (STEM Initiative, 2020)         2017-2020 Business in Government Initiative Committee                    2014-2018 Academic Ethics Committee 2013-2020 Marketing Recruiting Committee 2013-2015 International Students Residency Committee              

Teaching Experience 

2024 Empirical Methods in Business (Ph.D.)2024 Marketing Research (undergraduate)2023 Data Science for Customer Analytics (MBA/MS)2022 Data and Society (MBA)2020-2022   Pricing Analytics (MBA/MS)  2017/19/22 Advanced Quantitative Models (Ph.D.)2016-2018 Health Marketing (MBA/MS)2013-2014 Topics on Healthcare and Digital Health (Summer Intensive Program)    2015-2019 Pricing Strategy, (MBA/MS, Executive)    2010-2014 Pricing with Application in Healthcare and Financial Service, (MBA/MS)    2011-2012 Marketing Management (MBA/MS)        

Selected Papers

"AI Adoption and Access to Healthcare Resources: evidence from Mental Health Therapies," with J. Qian, M. Zhu, 2024."Get it and Take it - Mental Health Treatments and The Choice to Not be Treated," with C. Liu, 2024."The Paradox of Abundance: How Enhanced Drug Availability Affects Consumer Compliance?" with J. Liao, C. Liu, H. Wang, 2024. "Product Design Using Generative Adversarial Network: An Application in Artistic Template Design," with H. Li, F. Yang, 2023."The Interplay of Online and Offline Pharmacies: Evidence from a Large Pricing Experiment,' with M. Hermosilla, C. Liu, 2023."Quantity vs Diversity in Online Content Production: Evidence from a Knowledge Sharing Platform," with M. Guo, Q. Shen, Y. Xu, 2023."Convenience vs. Confidentiality: Rethinking the Role of Online Purchases at the Era of Rising Privacy Concerns," with H. Zhuang, R. Xiao, Y. Jiang, 2023."Cross-selling or Over-selling? A Model of Intrinsic and Extrinsic Incentives," with Q. Shen, T. Zhu, 2022."Better School versus Right School? Heterogeneous Preferences in School Matching with Price Information," with N. Aramayo, M. Goic, 2021."Fostering Entrepreneurship through Crowdfunding: What Drives Local Biases?," with Y. Xin, F. Yang, 2022."Agenda Manipulation and Decision-making under Media Bias," with Y. An, W. Bao, 2021."Time Inconsistency in Medication Non-adherence: A Dynamic Model," with Y. An, Y. Hu, 2021."Do Actions Speak Louder than Words? An Empirical Analysis of a Mobile Check-in App," with X. Yu, T. Wang, M. Zhu, 2022."Educational Inequality and Reservation Policy in Developing Markets," W. Bao, S. Singh, Management Science, 2023, forthcoming."Leveraging the E-commerce Footprint for the Analytics of Healthcare Utilization," with M. Hermosilla, H. Wang, J. Zhang, Health Care - Management Science, 2023."Entrepreneurial Learning and Disincentives in Crowdfunding Markets," with Y. Xu, Management Science, 68(9), 2022."Emerging Marketing Research on Healthcare and Medical Decision Making:  Towards a Consumer-Centric and Pluralistic Methodological Perspective" with M. Zhu, D. Chakravarti, Journal of Association of Consumer Research, 7(2), 2022."What Feedback Matters? The Role of Experience in Motivating Crowdsourcing Innovation," with K. Chan, J. Zhu, S. Li, Production and Operations Management, 30(1), 2021."Smart Healthcare: Solution to the Iron-Triangle Dilemmas in Healthcare," with B. Sun, F. Zeng, Harvard Business Review (哈佛商业评论), February 2019."Informal Lending in Emerging Markets," with W. Bao, S. Singh, Marketing Science, 37(1), 2018."A Dynamic Model of Health Insurance Choices and Health Care Consumption Decisions," with N. Mehta, B. Sun, K. Srinivasan, Marketing Science, 36(3), 2017."Could Good Intentions backfire? An Empirical Analysis of Bank Deposit Insurance," with W. Bao, Marketing Science, 36(2), 2017."Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel," with K. Srinivasan, Marketing Science, 34(5), 2015."Hydrocarbon Release during Fuel Storage and Transfer at Gas Stations: Environmental and Health Effects," with M. Hilpert, B. Mora, A. Rule, K. Nachman, Current Environmental Health, 2(4), 2015."Signaling through pricing by service providers with social preferences," with B. Jiang, K. Srinivasan, Marketing Science, 33(5), 2014."Effects of Changes in Health Insurance Reimbursement Level on Outpatient service Utilization of Rural Diabetics: Evidence from Jiangsu Province, China," with L. Zhang, Z. Wang, D. Qian, BMC Health Services Research, 14(185), 2014."The ISMS Durable Goods Data Sets," with S. Neslin, B. Sun, Marketing Science, 31(6), 2012.